MORE THAN 400 NON-PROFIT ORGANIZATIONS RECEIVE NEARLY $100,000 THROUGH BI-LO CHARITIES’ boostersplus® PROGRAM
FOR IMMEDIATE RELEASE
Media Contact:
Elizabeth Baker
Erwin-Penland
864-672-3875
elizabeth.baker@erwinpenland.com
MORE THAN 400 NON-PROFIT ORGANIZATIONS RECEIVE NEARLY $100,000
THROUGH BI-LO CHARITIES’ boostersplus® PROGRAM
Schools, Churches and Other Non-Profit Organizations
Benefit from BI-LO Charities’ Teaming Up with Its Customers
GREENVILLE, S.C. (Aug. 26, 2010) – This month, more than 400 non-profit organizations across BI-LO’s operating area of Georgia, North Carolina, South Carolina and Tennessee will receive nearly $100,000 through BI-LO Charities’ boostersplus® program, which gives BI-LO shoppers the opportunity to select community organizations to receive a portion of the proceeds from their purchases.
Since 2005, more than $2.2 million has been granted to schools, churches and charities through boostersplus®. The program allows consumers to support charities of their choice every time they shop at BI-LO with their BI-LO BONUSCARD®.
“The boostersplus® program is one more way BI-LO Charities gives back to deserving organizations throughout the community,” said BI-LO Charities Executive Director Carol Browning. “Customers tell us what local organizations are most important to them and through the boostersplus program, we can partner with our customers to create a better place to live.”
Each customer can choose one to three organizations enrolled in the program, and BI-LO Charities will support their designated organization by donating 1 percent of their total purchase back to that organization. When a customer has their My BI-LO BONUSCARD linked to more than one organization, that customer’s eligible donations are split equally among those organizations, up to the 1 percent allotment.
With more than 2,000 churches, schools and non-profits currently enrolled in boostersplus®, the process is effortless and easy for all organizations to participate. By simply filling out an application online or in stores, organizations can sign up to begin receiving allocated funds through the boostersplus® program. Customers can designate which organization receives their 1 percent donation by taking their boostersplus enrollment form to be scanned along with their My BI-LO BONUSCARD®. Once scanned, each customer’s BONUSCARD is linked to their charity of choice for one full year.
Customers also have the opportunity to win a $250 BI-LO gift card each month. Each time a customer who is registered with boostersplus® purchases a Southern Home® product using their My BI-LO BONUSCARD®, they will be entered to win the monthly drawing.
More information about the boostersplus® program can be found at www.bi-lo.com or www.bi-locharities.org.
About BI-LO Charities Inc.
Formed in 1998, BI-LO Charities Inc. manages BI-LO’s extensive charitable giving programs, including the annual BI-LO Charity Classic golf tournament, which celebrated its 27-year anniversary in June 2010. Since its inception in 1983, the BI-LO Charity Classic has raised more than $53 million to provide funding for non-profit organizations in Georgia, North Carolina, South Carolina and Tennessee that focus on three key initiatives: children’s issues, education and hunger relief.
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