BI-LO CHARITIES GOES PINK WITH SHOPPERS TO SUPPORT SUSAN G. KOMEN FOR THE CURE®
FOR IMMEDIATE RELEASE
Media Contacts:
Elizabeth J. Baker
Erwin-Penland
864-672-3875
elizabeth.baker@erwinpenland.com
BI-LO CHARITIES GOES PINK WITH SHOPPERS TO SUPPORT
SUSAN G. KOMEN FOR THE CURE®
Shoppers Can Join BI-LO Charities in Supporting Breast Cancer Awareness and Research
GREENVILLE, S.C. (Sept. 15, 2010) – October is National Breast Cancer Awareness Month, and BI-LO Charities is inviting the community to support Susan G. Komen for the Cure® by purchasing a pink scan card at the checkout counter of any BI-LO store. Available Wednesday, Sept. 15, through Tuesday, Oct. 19, the cards provide a quick, easy way to donate to this worthy cause by adding an extra dollar to your grocery bill, with all the proceeds supporting breast cancer awareness and research initiatives.
This is the second year BI-LO has conducted the scan card program to benefit Susan G. Komen for the Cure and the 16th year we have sponsored Susan G. Komen Race for the Cure® events in our market area. Previous efforts have generated more than $500,000 in vital funds to help address a disease that afflicts more than a quarter of a million women in the United States each year.
BI-LO will also be featuring products in its weekly ads from vendors that support Susan G. Komen for the Cure so shoppers can extend their support of breast cancer awareness and research while saving money on groceries.
“Susan G. Komen for the Cure has made a major contribution to awareness of and research for the cures to breast cancer,” said BI-LO Charities Executive Director Carol Browning. “BI-LO Charities has been a strong supporter of Komen’s efforts for many years, and we are honored to offer this easy way for BI-LO customers to make a small contribution, perhaps in memory of a loved one or in honor of a survivor. Together we can make a big difference for the women and families of those affected by this debilitating form of cancer.”
For more information about BI-LO Charities and its support of charities like Susan G. Komen for the Cure, visit www.bi-locharities.org. To learn more about Susan G. Komen for the Cure and its work to find the cures for breast cancer and support those affected by the disease, visit www.komen.org.
About BI-LO Charities Inc.
Formed in 1998, BI-LO Charities Inc. manages BI-LO’s extensive charitable giving programs, including the annual BI-LO Charity Classic golf tournament, which celebrated its 27th anniversary in June 2010. Since its inception in 1984, the BI-LO Charity Classic has raised more than $53 million to provide funding for non-profit organizations in Georgia, North Carolina, South Carolina and Tennessee that focus on three key initiatives: children’s issues, education and hunger relief. Headquartered in Mauldin, S.C., BI-LO operates 207 supermarkets and employs approximately 15,100 people.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
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